![]() Instagram is, after all, a mobile platform. It’s simple: 92% of people view videos with the sound off, meaning your audience often won’t have the sound on when watching a video. They’re necessary to provide meaning for viewers who may be hearing impaired, but it’s not only those with hearing loss who benefit from the addition of subtitles to Instagram videos. Firstly, they’re important for accessibility. In this post, we’ll explain why it’s so important and 3 ways in which you can do it…Ĭaptions are just as important to Instagram videos as they are to any other OTT platform. When you’re posting videos to this platform, however, it’s essential to ensure that you add captions to your videos. These can provide engaging and dynamic insights that help the viewer to create a personal relationship with you and your brand. It’s a dynamic and visually led platform that’s highly conducive to the kind of immersive brand storytelling that businesses value.Īs well as the ability to post photos and videos, Instagram’s ‘stories’ feature allows users to post short video clips. With around a billion monthly active users and a global reach, it’s no wonder more and more businesses are choosing to post videos on Instagram.
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